Despite the rise of digital tools and rapid prototyping, it has never been more important for designers to make things with their hands. Comfort with three dimensions as a sketch and development tool enhances a designer’s sensitivity to form tremendously, and helps them understand how products are made in the real world. If you can build it, you’re halfway to knowing how it could be manufactured.

The most important stage in the process of completing a design model is occupied by creative activity and the joint work of the modeler and the designer. There are various combinations of the two-a new designer and an experienced modeler, a veteran designer and a veteran modeler-so it is difficult to define their respective scopes of responsibility or their relationship. Figuratively speaking, it is similar to that between a composer and an instrumental ist. A composer creates a piece of music that reflects his/her image. The instrumentalist transforms the image on the musical score into a sound that reflects his/her sensitivity and skill. The modeler also expresses the designer’s image-but in cubic form and with maximum skill and sensitivity. The information on which model ing is carried out is based on the designer’s ability to convey an sketches, renderings, key-line drawings, and language.

A modeler’s creative work can be roughly broken down into the following three phases:

1. Giving the design a framework: The designer’s image is transformed into a solid form that observes the specified proportions and primary dimensions.
2. Elaborating on surfaces and lines: Further pursuing the designer’s image, overall proportions and a massive, dynamic impression are represented th rough well-handled surface and lines. A shape that is close to the designer’s image or even superior to it is sought.
3. Final refinement: Finally, the car’s 'flavor' is reviewed, including all the details. So me additions may be made to bring the model closer to perfection. For such creative work to be done more smoothly and the results to be better reflected in the product.

Industrial Clay is an extremely versatile tool, with many wide-ranging uses for the medium. Model-making has been a tool for designers for thousands of years. You try something out, tweak it, scrap it, and try again. It turns the imagined into the real, and lets the idea speak for itself. Computers haven’t changed this. No desktop simulation, VR goggles, or even lush artistic rendering can change the value of having an actual artifact in front of you to look at and touch. It comes as no surprise that physical modeling still thrives in design studios around the world—particularly in the automotive industry. It’s the primary tool that designers use to craft their vision, and by far the easiest way for production teams and execs to fully grasp and evaluate the work, both aesthetically and practically.